How to rank higher than your competitor on Google ? | Ranking of Website higher on Google | Role of Backlinks and Domain Authority in Ranking | Using Ubersuggest and Ahrefs for better Ranking of Website
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Ranking of Website on Google |
For earning high
from Blogging every one wants to rank their domain or Blog in Google Searches. There
are many things which are crawled by search engines which the world does not
know. An important factor for ranking is high quality backlinks. Think of
ranking your site on first three results of Google and how much traffic you can
get from ranking. According to a popular website 75% of the traffic is consumed
on first page of Google Search Results and most of which is concentrated on
first three results.
We will discuss the following things for Ranking higher on Google :
-> Importance of Backlinks and Domain Authority (DA) in Ranking
-> Long article and Keyword Density
-> Using Free Toll UberSuggest for tracking competitor
-> Using ahrefs tool (Paid Tool) for creating Backlinks
-> Content is the King
We will discuss about the ways of making Backlinks through various ways but you
have to understand that you cannot use the Backlinks without analysing the site
as it can result in spammy content which will be harmful for your own site.
Suppose you have got Do Follow Backlinks from two Referring Domains which are
marked spam by Google then your site will also be affected.
Importance of Backlinks in Ranking:
Backlinks are a very important factor and plays key role in Ranking. Some part
of Google’s Algorithm evaluate number and quality of Backlinks of a site and
compare it with other sites and decides ranking. We have to understand that it
is not the only but a crucial part in deciding ranking. So if you want to rank
higher on Google consider creating higher number of Backlinks than your
competitors.
Various ways to create Backlinks :
-> By commenting on various sites in the comment section-> By submitting your url in various online directories
-> Tracking your competitors website and submitting Backlinks in his Referring links
-> Making Backlinks through Guest Post and Broken Links
-> Private Blog Network (PBN)
-> Paid Backlinks
For knowledge on all the above points you can check our another Blog based completely on Creating Backlinks.
Importance of DA
There is one more
factor which is considered for higher ranking and that is Domain Authority. A
site having better DA will rank higher than the one having less. So you have to
also focus on increasing your DA than your competitors site so as to rank higher
on Google.
We will cover various ways to increase Domain Authority (DA) of a website in
another Blog soon.
Long Article and Keyword Density
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Ranking higher on Google |
Google Algorithm works on many factor and some of the factors are Length of the
article and Keyword Density. It is also an important factor in ranking. If you
want to rank higher on Google than you have to write long article with more
words than your competitors one.
For checking the length of your competitors article search “ Character Counter “
on Google and click any of the top results. Then paste your competitors article
and click on the button listed for checking the count.
Keyword Density is actually the ratio in which you have used your keyword in
the article. It is obvious that you will use your targeting keyword in your
article many times but the factor that how much time you use it as per word
count and in which place is also an important factor.
Using Free Toll UberSuggest for tracking competitor
We have talked about the factors which were linked to article or SEO but now we
will discuss how can you analyse your competitors data and use it for ranking
higher. We believe that a beginner should never spend money on different tools
so we have chosen a free tool which will be useful for competitor's analysis and which is also used for Keyword Research. The tool is
UberSuggest, it has become paid but the services which it is providing for free
are more than enough for beginners.
UberSuggest provide data on many factors like:
-> Search Volume-> SEO Difficulty
-> Paid Difficulty
-> CPC
-> Mobile Volume with Desktop Volume
-> Age Range of Traffic
-> Related Keywords Ideas with Google SERP
Also we can
download the CSV file for better analysis. I think the data it provide is more
than enough and can provide you great help in fighting with your competitor for
ranking better.
Using Ahrefs tool for creating Backlinks and Competitors Analysis:
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Rank on Google |
Ahrefs Tool is considered as one of the best tool of Blogging industry. But
it is a paid tool and many premium Bloggers use this tool for ranking their
websites. We will not suggest using it if you don’t have enough money and in
that case Ubersuggest will be great tool.
Using Ahrefs
you can track your competitors website and can get to know that from which
websites he has taken Backlinks. For ranking higher than your competitor you
have to create more Backlinks than him. You can also create your own Backlinks
from the websites from which your competitor has taken.
Content is the King
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Rank in Google |
We have talked about many factors based on Google’s Algorithm which plays
major role in ranking. All these factors have some portion of affect on ranking
which means if you will make 100 more Backlinks than your competitor but your
content is not good then Google will not rank you. You have to remember that at
the end Content is always the king and you have to provide quality content for
your user and also checklists the above points then you will definitely get
higher ranking.
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